On February 7, we will continue to explore the intersection of design and OD, via a collaborative drill-down into our roles as OD consultants.
In a video introduction to "Managing as Designing" (See Conference Introduction) Professor Richard Borland of Case Western expresses an insight which will guide our discussion. He says...
"What managers do most of the time is design things; design organizations, design products, design services, design processes. If they become better designers, they become better managers.... and the world needs new kinds of organizational forms, new ways to communicate, new ways of creating teams, new ways of collaborating across organizations, new ways of approaching familiar problems with an attitude that the alternatives that we have taken for granted in the past are not good enough."
This is the work that we share with managers in organizations. In fact, almost everything we do as we develop individuals, teams and organizations involves a process that we design, expressed most simply in how we introduce or utilize a familiar tool.
More than we realize, much of the work we do as consultants involves design. And, like the managers we serve, a more conscious embrace of these principles can serve us well.
With the continuing help of Tom Szumlic and Emily Rogers, we'll build on our workplace improvement study, using Design Attitude, thinking and principles. Kent Linder will share an OD design case-history, and we'll revisit the Zappos relocation story as we continue our play with a design for their physical space. In our interactions, we'll discover how we function as designers, and mine these insights for future learnings, both individually and as a group.